2. 'Most expensive regular season football game on record'
Jerry Jones isn't too pleased about this one.
Given the high stakes and the return of the rivalry, ticket price tracking service TickPick has said that this event will be the most expensive regular season football ticket on record in college football or the NFL.
It's not surprising that ticket prices are high, but the increased demand comes from a College Football Playoff spot on the line.
The crowd at Kyle Field will be as electric as it's ever been. The economic impact on College Station will no doubt be a boom.