The Texas A&M Football team may have received an off-the-field boost to recruiting this week, as Texas Governor Greg Abbott signed a bill allowing student-athletes to make money off of their name, image, and likeness.
This is great news for every college football program, but for the Aggies, it could be a special advantage that not every school has.
The TAMU Football team has always been a big brand but in a lot of ways, they haven’t been able to capitalize on their brand.
This would have benefitted a handful of Aggies in the past. Most notably, Johnny Manziel, who admitted to taking money in exchange for his signatures during his time with the Texas A&M Football team.
This wasn’t a proud moment for Aggie fans, but nobody will knock him for doing so. College athletes need money and deserve to be paid for their name, image, and likeness, and prior to this year, that was not possible for them.
The Texas A&M Football/Athletic program has been preparing for this NIL bill to be passed into a law
As mentioned, Texas Governor Greg Abbott signed the bill that will allow college student-athletes to earn money based on their name, image, and likeness. This won’t just benefit college football players, it’ll extend across every sport that draws interest.
The Aggie athletic program has been preparing for this, as a couple of weeks ago, it was announced that they were beginning a program called “AMPLIFY,” which will educate student-athletes on how to brand themselves, work with finances, and anything else that relates to this new opportunity.
That said, the impact may be felt most for the football team, which can use name, image, and likeness to bring in new athletes. With big-name players having come through Aggieland in the past, it should be a no-brainer to consider the school in College Station from a financial perspective.
With players like Myles Garrett, Johnny Manziel, DeAndre Jordan, Von Miller, Mike Evans, and others, it’s clear that TAMU is a marketing hotbed in college football. Hopefully, Jimbo Fisher recognizes this and uses it to his advantage.
Along with other recruiting pushes including a new recruit photo room, Fisher and his staff are making it clear that they want to be the go-to destination in the state of Texas.